Classic picture book, Dear Zoo, by Rod Campbell, tells the story of a child who writes to the zoo to send them a pet. The zoo sends all sorts of unsuitable animals which the children reveal by lifting the flaps on each page.

With no lead ‘character’, Dear Zoo is a challenging property to licence, so Metrostar used its signature reveal and simple narrative to mirror the story-telling experience as closely as possible. We built an award-winning programme which included soft toys, puzzles, games, baby/toddler apparel, wellies, slippers, socks, aprons, bags, ceramics, melamine, M&S puzzle, décor, partyware, wooden toys, stationery and 35th Birthday partnership with London Zoo (ZSL)

We were thrilled to receive this recognition for our work on Dear Zoo from John Carolan, when asked by Licensing Source to describe his best Las Vegas memory – ‘My best Vegas Expo memory has to be a Metrostar meeting that took place in a hotel lobby.  That chance encounter completely changed the way I think about licensing, as they had some outstanding ideas of how the classic Dear Zoo book property could work on clothing – the best I’ve seen in 25 years of childrenswear buying’.