About The Great British Bake off

The Great British Bake Off is a TV competition to find Britain’s best amateur baker. Unable to use the judges or presenters in licensing, our strategy was to create distinctive, commercial brand looks inspired by the show, to work directly with retailers where possible and to support licensing with the show’s new baking talent

‘Bake Off’ has been nominated for 8 Licensing Awards, winning the highly competitive Best Giftware** category and Best Home Décor & Housewares*

  • Sainsbury’s exclusive Kitchenware
  • **M&S exclusive Giftware
  • Lakeland exclusive kitchenware
  • *General Bakeware & food preparation
  • Consumer Events
  • Calendars & Diaries
  • Stationery
  • Electricals/ SDA
  • The Great British Book of Baking (Penguin)
  • Nine further books (BBC Books)
  • Thirteen further books (Hodder)