29 Jul Lime Pictures signs Metrostar for TOWIE 10th Birthday campaign

Lime Pictures, producers of The Only Way is Essex, have appointed Metrostar to handle both the licensing and publishing for The Only Way is Essex. The legendary reality drama turns 10 in 2020 and Metrostar is seeking partners in key categories beauty, apparel, accessories and homewares. TOWIE and it’s cast have one of the UK’s largest social media following and the show was the 5th most requested show on the ITV Hub in 2018 with over 26 million requests.