12 Aug Mini Club & JoJo Maman Bebe launch new Elmer collections
Retailers JoJo Maman Bebe and Mini Club at Boots have launched new Elmer apparel collections. JoJo Maman Bebe’s third Elmer range for boys and girls aged 0-6 features a top, hoodie, dress, leggings, sleepsuit and PJs. The range uses JoJo Maman Bebe’s signature breton stripe and also a striking new monochrome Elmer pattern. Mini Club’s first Elmer collection uses a new softer Elmer colour palette on a range of fashion items for babies aged 0-12m.