Transparent TV awards First Look to Metrostar

Leading factual producer, Transparent TV, has appointed Metrostar as its literary agent. The parties previously worked together on a successful tie in to Michael Portillo’s Hidden Histories (Channel 5) and under this new ‘first look’ relationship, are developing book ideas to accompany Transparent’s new series.

Krispy Kreme Mother’s Day Gift for Morrisons

Beauty and gift licensee, Hall & Associates, has launched a new Krispy Kreme line as part of the Mother’s Day gifting programme in Morrisons. The popular Krispy Kreme bath fizzer from the 2018 gifting range has been refashioned into a doughnut shape for this special event.

Metrostar to represent The Jockey Club

The Jockey Club has chosen Metrostar, after a multiple agency pitch, to manage global brand licensing for The Jockey Club and its associated brands such as The Derby, The Grand National and the Cheltenham Festival. The aim is to create an premium lifestyle brand with international reach into key markets for British heritage properties, such as the Far East, the US, Europe and the Middle East. The Jockey Club, which was created in 1750, is governed by Royal Charter and is the World’s pre-eminent horse racing brand.

Blues & William Lamb sign up with Elmer

Kids apparel licensee, Blues Clothing, has signed up with Elmer to create kids outerwear. The first products are boys and girls Ts to celebrate World Book Day on Character.com. Leading accessories licensee, William Lamb, is developing a unisex Elmer backpack for the same retailer.

Chetna Makan returns to Metrostar

Popular food writer and presenter, Chetna Makan, has re-joined Metrostar. The former Bake Off contestant published her first book through the agency, The Cardamom Trail, and went on to publish two further books and build a strong following on Youtube. Chetna is now looking to extend her work with brands and look for new TV opportunities. Metrostar’s recent move into full talent representation makes us the ideal place to facilitate that.

Lil’ Cubs Collaboration with Elmer launches first product

Award winning UK childrenswear brand, Lil’ Cubs x Elmer Collection, designed to celebrate Elmer’s 30th birthday this year, launches it’s first product, a Rainbow Elmer swaddle muslin.  There are 3 other products to follow: a Rainbow Elmer Sleepsuit and a Clouds Elmer Sleepsuit and Swaddle.

TU launch Elmer garments exclusively online

TU at Sainsbury’s launches two exclusive online garments for Elmer the Patchwork Elephant; a sleeping bag and a sleepsuit. Designed by Dennicci, the garments take inspiration from the David McKee Elmer the Patchwork Elephant books, published by Andersen Press.  2019 is an exciting year for Elmer, as it is his 30th anniversary.

Call the Midwife products launch

Former Harry Potter and Downton Abbey Licensee, Rachel Lowe, launches her first Call the Midwife range consisting of a board game, 1000 piece jigsaw puzzle and pack of playing cards. Call the Midwife is the UK’s most popular TV drama with over 10 million viewers per episode and watched by hundreds of millions around the world.  The 8th series, produced by Neal Street Productions, starts in January 2019.

Dan Beasley-Harling signs with Metrostar

Dan, one of the most memorable contestants in 2018’s The Great British Bake Off, has signed with Metrostar.  He is currently working on a proposal for a book on the theme of ‘household management’.  Dan is available for food shows and festivals, for interviews and features in print and online media, and for appearances on TV and radio.

Alex Gabriel on The Food Programme

Just a French Guy Cooking has been selected for BBC Radio 4’s The Food Programme episode on the best cookbooks of 2018, airing Sunday 2nd December at 12.30pm.