Metrostar Sews up Elmer Licensees

Metrostar has brokered a number of additional deals for Elmer the Patchwork Elephant.  These include Casa Chicos for baby apparel and nursery lines, JoJo Maman Bebe for kids’ capsule collection and Cooneen for children’s nightwear.  In addition, TU at Sainsbury’s and M&Co will launch new baby ranges through the brand’s current licensee Dennicci.

Alice Tait Publishes her first book

Alice Tait, the popular British illustrator, has published her first book ‘No Nancy No!’ with Walker Books.  The deal was brokered by Stuart Cooper, Managing Editor, of Metrostar.

Krispy Kreme Doughnuts appoints Metrostar and signs four deals

Krispy Kreme Doughnuts and its Master Agent, Brand Central, have chosen Metrostar to manage its licensing activities in the United Kingdom.

Metrostar began working with Krispy Kreme’s UK company at BLE and has already signed four licensees to the programme : Hall & Associates are developing beauty ranges for Boots and other retailers; Kimm & Miller are creating food gift collections; Gibson’s are developing puzzles and BCI are creating women’s nightwear. The first products will be launched in Autumn 2017.


The first Elmer the Patchwork Elephant apparel range for Sainsbury’s Tu clothing launched this week on-line and will be in-store (on-plinth) on January 24th.   It’s great to see such a huge demand for Elmer.  This deal was brokered by Metrostar with the licensee Dennicci.


Danger Mouse: Declassified: The Undercover Operations 1981 – 1992 is published today by Virgin Books.  Danger Mouse’s most sensitive, scintillating and secret operations are revealed for the first time in this top-secret dossier!  This deal was brokered by Stuart Cooper, Managing Editor of Metrostar.


The Great British Bake Off Colouring Book by Tom Hovey, is published today by Hodder & Stoughton.  This book includes all the favourite showstoppers and iconic bakes from the show.  This deal was brokered by Stuart Cooper, Managing Editor of Metrostar.

Ruby Tandoh publishes second book

Bake Off 2013 finalist and Guardian food columnist, Ruby Tandoh’s second book ‘Flavour: Eat What You Love’ is published today by Chatto & Windus. ‘Flavour’ contains over 170 recipes – sweet and savoury – for every day, every budget, every taste, in a cookbook that puts your appetite first.

Boj joins Metrostar

Pesky Productions, producer of the CBeebies hit Boj, has chosen Metrostar to represent him ahead of the launch of its forthcoming visitor attraction at the West Midland Safari Park. Metrostar will focus initially on retail plush, toys, apparel and book publishing.

Chetna Makan Publishes her first book

Chetna Makan, a semi-finalist in The Great British Bake Off 2014, has today published her first book ‘The Cardamom Trail’.  Chetna delves into the history of Indian herbs and spices and readers will learn how to match foods and flavour. The book is published by Octopus Books.

Andersen Press chooses Metrostar for Elmer

Andersen Press, publisher of the classic Elmer the Patchwork Elephant books by David McKee, has appointed Metrostar to assist with its licensing programme. Metrostar will focus on apparel and bedding for babies, toddlers and pre-school children.  In preparation, Andersen has completed a new style guide with Together Design and is working with Marshmallow Creative on new ‘looks’ for baby and toddler apparel.