JoJo Maman Bebe launches Elmer the Patchwork Elephant apparel collection

JoJo Maman Bebe has launched a beautiful Elmer the Patchwork Elephant apparel collection in store and online.  It’s consists of 4 garments inspired by David McKee’s Elmer the Patchwork Elephant books, published by Andersen Press.

KRISPY KREME JIGSAW PUZZLE LAUNCHES IN JOHN LEWIS

A lovely 500 piece Krispy Kreme jigsaw puzzle launches in John Lewis today in-store and on-line.  The deal was brokered by Metrostar with Gibsons.

ELMER APPAREL ARRIVES AT M&Co

A gorgeous collection of Elmer the Patchwork Elephant apparel is now in-store and on-line at M&Co. This deal was brokered by Metrostar with the licensee Dennicci.

ADDITIONAL ELMER APPAREL ARRIVES AT SAINSBURY’S

Due to the success of the first Elmer the Patchwork Elephant apparel range at Sainsbury’s, they are stocking more, which is in store and on-line this week. Well done Elmer!  This deal was brokered by Metrostar with the licensee Dennicci.

MARY-ANNE BOERMANS PUBLISHES DEJA FOOD

Deja Food, by award winning cookery writer Mary-Anne Boermans, is published today by Square Peg.  Mary-Anne has sifted through her 1000-strong archive of classic cookbooks to bring together the very best recipes ripe for rediscovery. This deal was brokered by Stuart Coooper, Managing Editor of Metrostar.

Metrostar Sews up Elmer Licensees

Metrostar has brokered a number of additional deals for Elmer the Patchwork Elephant.  These include Casa Chicos for baby apparel and nursery lines, JoJo Maman Bebe for kids’ capsule collection and Cooneen for children’s nightwear.  In addition, TU at Sainsbury’s and M&Co will launch new baby ranges through the brand’s current licensee Dennicci.

Alice Tait Publishes her first book

Alice Tait, the popular British illustrator, has published her first book ‘No Nancy No!’ with Walker Books.  The deal was brokered by Stuart Cooper, Managing Editor, of Metrostar.

Krispy Kreme Doughnuts appoints Metrostar and signs four deals

Krispy Kreme Doughnuts and its Master Agent, Brand Central, have chosen Metrostar to manage its licensing activities in the United Kingdom.

Metrostar began working with Krispy Kreme’s UK company at BLE and has already signed four licensees to the programme : Hall & Associates are developing beauty ranges for Boots and other retailers; Kimm & Miller are creating food gift collections; Gibson’s are developing puzzles and BCI are creating women’s nightwear. The first products will be launched in Autumn 2017.

ELMER APPAREL LAUNCHES AT SAINSBURY’S

The first Elmer the Patchwork Elephant apparel range for Sainsbury’s Tu clothing launched this week on-line and will be in-store (on-plinth) on January 24th.   It’s great to see such a huge demand for Elmer.  This deal was brokered by Metrostar with the licensee Dennicci.

DANGER MOUSE: DECLASSIFIED PUBLISHED TODAY

Danger Mouse: Declassified: The Undercover Operations 1981 – 1992 is published today by Virgin Books.  Danger Mouse’s most sensitive, scintillating and secret operations are revealed for the first time in this top-secret dossier!  This deal was brokered by Stuart Cooper, Managing Editor of Metrostar.