Award-winning BBC drama, Call The Midwife, is working with Metrostar to extend its licensing programme. The popular show, which attracts over ten million viewers per episode on BBC One and has run for 7 years, was the most watched TV programme on Christmas Day 2016. As a result of this outstanding performance, it has been re-commissioned by the BBC for three further series.
Previous Call The Midwife brand extensions, which have been managed directly by producers, Neal Street Productions, include a gift beauty range for Marks & Spencer and books based upon the series.
Rachel Lowe Ltd will produce board games, jigsaw puzzles and card games for launch end 2018.
Neal Street and Metrostar are seeking other partners in a broad range of categories from gifts and stationery to partworks, homewares, calendars and cards.
For more information about Call the Midwife, please contact Claire Potter