About Dear Zoo

Dear Zoo was created by Rod Campbell in 1982 and is firmly established as a classic children’s picture book. The story of a child who writes to the zoo to send them a pet has been enjoyed by millions of young children who love lifting the flaps to uncover the animals the zoo has sent.

Over 5 million copies have been sold since publication and it is more popular today than it has ever been; it regularly features in Amazon’s top 100 book chart and for the first time, book sales have overtaken The Very Hungry Caterpillar, making Dear Zoo the fifth best-selling picture book title in 2014 – only Julia Donaldson’s work sells more copies!

As well as the board book, the Dear Zoo publishing programme from Macmillan includes pop-up books, colouring books, activity packs, a little library, activity & buggy book versions of this popular story and a charming book & soft toy gift pack.

To further build awareness, Macmillan has created ‘Dear Zoo & Friends’, a brand under which Dear Zoo and Rod Campbell’s other books can be marketed in the longer term. A new website and consumer facing marketing campaign for Dear Zoo is rolling out to accompany this.

To the undoubted delight of children & adults alike, Rod Campbell is bringing Dear Zoo to life, creating a Dear Zoo stage show which is planned to open 2016.

Metrostar began working with Rod Campbell on Dear Zoo’s licensing programme in 2010. It has grown steadily to encompass a wonderful collection of high quality Dear Zoo products:

  • Paul Lamond (jigsaw puzzles & games)
  • Aurora (soft toys)
  • Shreds (luggage and accessories)
  • Neviti (paper partyware)
  • Sainsbury’s (apparel)
  • Meld Group (puzzles & board games for Marks & Spencer)
  • Binary Box (wall decorations)
  • Milly & Flynn (wooden toys & games)
  • Robert Frederick (storage boxes and stationery)
  • Marks & Spencer (apparel)

Metrostar is seeking retailer and licensee partners in : baby & toddler clothing, greetings cards, toys & play, nursery products, bath time products, baby gifting and ceramics.

For more information about brand licensing with Dear Zoo, contact : Claire Potter