Krispy Kreme entered the UK market in 2003 in Harrod’s. Krispy Kreme UK now operates 90 stores and has a presence in over 700 cabinets with retail partners such as Tesco and Morrison’s. Krispy Kreme has featured in the Coolbrands® list for the past 5 years.
Metrostar began working with Krispy Kreme at BLE 2016 and has developed a very strong licensing programme. Hall & Associates has developed beauty ranges for Boots and Asda; Kimm & Miller has created food gift collections for Next and Argos; Gibson’s has developed a 500pc puzzle; BB Designs has created a stationery range for Boots and BCI has created women’s nightwear. The first products will be launched in Autumn 2017.
For more information about brand licensing with Krispy Kreme, contact: Claire Potter