Krispy Kreme entered the UK market in 2003 in Harrod’s. Krispy Kreme UK now operates 90 stores and has a presence in over 700 cabinets with retail partners such as Tesco and Morrison’s. Krispy Kreme has featured in the Coolbrands® list for the past 5 years.
Metrostar began working with Krispy Kreme at BLE and has already signed four licensees to the programme : Hall & Associates are developing beauty ranges; Kimm & Miller are creating food gift collections; Gibson’s are developing puzzles and BCI are creating women’s nightwear. The first products will be launched in Autumn 2017.
For more information about brand licensing with Krispy Kreme, contact: Claire Potter