Filled with make-ups and break ups, humour and warmth – as well as the odd diva!, The Only Way is Essex is the stand-out ITV Be entertainment series. Launched in 2010, it is addictive viewing; engaging audiences across multiple platforms and delivering some of the strongest social media statistics in television.
The cast, past and present, are amongst the UK’s most popular celebrities; Mark Wright, Ferne McCann, Bobby Norris, Pete Wicks, Chloe Sims, Joey Essex, Sam Faiers and Gemma Collins all made their names on TOWIE and the current TOWIE cast are some of the UK’s biggest influencers, with over 13.1M total followers.
With 26.1M requests on the ITV Hub, TOWIE was the 5th most requested show on ITV in 2018. 80% of the audience are women and 40% are 16-34.
In 2020, TOWIE will celebrate its 10th Birthday in true Essex style and is seeking partners in the following categories to create consumer products in celebration of this high-profile event: apparel, accessories, beauty, homewares, salon/gym, gifting, fragrance, pet accessories and party food.
For further information, please contact Claire Potter