31 Mar TU launches fifth Elmer collection

TU at Sainsbury’s launches its fifth Elmer the Patchwork Elephant baby wear range, which consists of 9 items.  Designed by Paul Dennicci, it features a bold multicoloured stripe, making it Elmer’s most striking baby collection to date. It is also the first big Elmer product range to use the new 30th anniversary packaging – which will be a feature of new Elmer products in 2019.