Elmer the Patchwork Elephant by David McKee was first published by Andersen Press in 1989. It is an international best-selling picture book series with sales of over 8 million units in 50 countries.
Elmer’s book sales are growing well, fuelled by new publishing and publicity surrounding the annual Elmer day celebrations in May each year. An Elmer stage production is in development for 2018.
Metrostar’s focus is apparel and bedding for babies, toddlers and pre-school children and the first Elmer baby range was launched in Sainsbury’s in January 2017 followed by another in September (with a further range due SS2018) as well as a range launched in M&Co in July 2017; all developed by Dennicci. Other Elmer apparel licensees include JoJo Maman Bebe (pre-school collection launched in September 2017), Cooneen and Casa Chicos.
Other licensed products in the UK include plush with Rainbow Designs, greetings and wrap with Hype, melamine with Petit Jour and dress up with Amscan. Elmer licensed products are also on sale in France, Germany and Japan.
For more information about brand licensing with Elmer, contact : Claire Potter