Downton Abbey was a worldwide TV phenomenon but prior to Metrostar’s appointment, licensing was struggling, due to old-fashioned styling, suggesting a vintage consumer products positioning. Our aim was to create a prestigious British lifestyle brand.  We refreshed the look completely, featuring elements inspired by the TV to bring the sumptuous, stylish and elegant Downton brand promise to life in consumer products, often bespoke, in partnership with selected retailers.

The results were Calendars, Stationery, Jewellery, Body & beauty, Homewares catalogue “Downton Abbey at Home”, Board Game, Puzzles, Playing Cards, T-shirts, Quilting Fabric, Storage Boxes, Ceramic Figures, Paper Craft and Wine.  The retailers were Marks & Spencer, Waterstones, Debenhams and John Lewis, specialty store and the markets were the UK, US (in partnership) and Australia (in partnership).