Award-winning BBC drama, Call The Midwife, is working with Metrostar to extend its licensing programme.  The popular show, which attracts over ten million viewers per episode on BBC One and is watched by hundreds of millions around the world, has run for 8 years and was the UK’s most watched TV programme on Christmas Day 2018.  As a result of this outstanding performance, it has been re-commissioned by the BBC for three further series until 2022.

Previous Call The Midwife brand extensions include a gift beauty range for Marks & Spencer and books based upon the series. Currently, Rachel Lowe has produced a board game, jigsaw puzzles and playing cards and Smiffys is launching a midwife dressing up outfit. A new Call The Midwife book is in development.

Metrostar is seeking  partners in a broad range of categories from gifts and stationery to partworks, homewares, calendars and cards.

For more information about Call the Midwife, please contact Claire Potter