METROSTAR TO REPRESENT PORTMEIRION

Global homewares company, Portmeirion, is working with Metrostar to extend a selection of its patterns into new products.  Metrostar will be looking in particular at stationery, toiletries and beauty, bags and accessories, home textiles, home décor, greetings and wrap, fashion and accessories and decorative gardening and outdoor products.

METROSTAR WELCOMES HAIRY MACLARY

It was announced today that Metrostar will be representing classic children’s picture book property, Hairy Maclary & Friends, for UK licensing.  The books are written by New Zealand author Lynley Dodd and managed by Penguin Random House Australia.  Metrostar will target Hairy Maclary & Friends at the baby market in apparel, soft toys, puzzles, melamine, greetings, homewares and baby gift.

CALL THE MIDWIFE CHOOSES METROSTAR

Award-winning BBC drama, Call The Midwife, is to make its Brand Licensing Europe (BLE) debut as part of the Metrostar portfolio.  Neal Street Productions, the series producer and Metrostar are seeking partners in a broad range of categories from gifts and stationery to partworks, homewares, calendars and cards.

ANOTHER ELMER APPAREL RANGE AT TU

Another gorgeous Elmer the Patchwork Elephant apparel range lands online at TU Sept 11th and in store Sept 12th.  Designed by Dennicci, the range consists of 9 garments and takes inspiration from the David McKee Elmer the Patchwork Elephant books, published by Andersen Press.  This deal was brokered by Metrostar

JoJo Maman Bebe launches Elmer the Patchwork Elephant apparel collection

JoJo Maman Bebe has launched a beautiful Elmer the Patchwork Elephant apparel collection in store and online.  It’s consists of 4 garments inspired by David McKee’s Elmer the Patchwork Elephant books, published by Andersen Press.

KRISPY KREME JIGSAW PUZZLE LAUNCHES IN JOHN LEWIS

A lovely 500 piece Krispy Kreme jigsaw puzzle launches in John Lewis today in-store and on-line.  The deal was brokered by Metrostar with Gibsons.

ELMER APPAREL ARRIVES AT M&Co

A gorgeous collection of Elmer the Patchwork Elephant apparel is now in-store and on-line at M&Co. This deal was brokered by Metrostar with the licensee Dennicci.

ADDITIONAL ELMER APPAREL ARRIVES AT SAINSBURY’S

Due to the success of the first Elmer the Patchwork Elephant apparel range at Sainsbury’s, they are stocking more, which is in store and on-line this week. Well done Elmer!  This deal was brokered by Metrostar with the licensee Dennicci.

MARY-ANNE BOERMANS PUBLISHES DEJA FOOD

Deja Food, by award winning cookery writer Mary-Anne Boermans, is published today by Square Peg.  Mary-Anne has sifted through her 1000-strong archive of classic cookbooks to bring together the very best recipes ripe for rediscovery. This deal was brokered by Stuart Coooper, Managing Editor of Metrostar.

Metrostar Sews up Elmer Licensees

Metrostar has brokered a number of additional deals for Elmer the Patchwork Elephant.  These include Casa Chicos for baby apparel and nursery lines, JoJo Maman Bebe for kids’ capsule collection and Cooneen for children’s nightwear.  In addition, TU at Sainsbury’s and M&Co will launch new baby ranges through the brand’s current licensee Dennicci.