Krispy Kreme Beauty gifting collection from Hall & Associates

Thrilled to hear that Krispy Kreme’s Beauty Gifting Collection from Hall & Associates has reached the finals of the 2018 Brand & Lifestyle Awards for Best Brand Licensed Health & Beauty range.  Krispy Kreme is also a finalist in the Property Award Category for Best Licensed Food or Beverage Brand 2018.

Ruby Tandoh’s latest book ‘Eat Up!’ published today

Bake Off 2013 finalist and Guardian food columnist, Ruby Tandoh’s latest book ‘Eat Up!’ is published today by Serpent’s Tail.  In Eat Up, Ruby celebrates the fun and pleasure of food, taking a look at everything from gluttons and gourmets in the movies, to the symbolism of food and sex.

3rd Elmer apparel range launches at Sainsbury’s TU

Another gorgeous Elmer the Patchwork Elephant apparel range lands online and in store at TU on January 23rd.  Designed by Dennicci, the range consists of 11 garments and takes inspiration from the David McKee Elmer the Patchwork Elephant books, published by Andersen Press.  In addition, a pyjama set for Elmer, designed by Cooneen, launches at TU at the end of January.  Both deals were brokered by Metrostar.

New Alice Tait range launches at Top Drawer

WeLoveCushions launch a gorgeous range of Alice Tait London cushions at Top Drawer this week.  This deal was brokered by Metrostar.

Kate Lyon signs with Metrostar

Kate, finalist in the 2017 Great British Bake Off, has signed with Metrostar.  She is writing a proposal for her first book and exploring opportunities for journalism.  She is available for food shows and festivals, for interviews and features in print and online media, and for appearances on TV and radio.

Krispy Kreme Pyjamas launched

Krispy Kreme pyjamas from licensee BCI launch online at Missguided, Lipsy and Truffle Shuffle.

Battersea Dogs and Cats Home Colouring Book published

All About the Dog‘, a Battersea Dogs and Cats Home Colouring Book is published today by Laurence King.  The deal was brokered by Stuart Cooper, Managing Editor of Metrostar.


Krispy Kreme beauty ranges from licensee Hall & Associates together with the Krispy Kreme stationery range from licensee BB Designs launch at Boots. The beauty range consists of 5 products and the stationery range consists of 4 products.  Next launch a Krispy Kreme 7 Mini Chocolate set from licensee Kimm & Miller.


Global homewares company, Portmeirion, is working with Metrostar to extend a selection of its patterns into new products.  Metrostar will be looking in particular at stationery, toiletries and beauty, bags and accessories, home textiles, home décor, greetings and wrap, fashion and accessories and decorative gardening and outdoor products.


It was announced today that Metrostar will be representing classic children’s picture book property, Hairy Maclary & Friends, for UK licensing.  The books are written by New Zealand author Lynley Dodd and managed by Penguin Random House Australia.  Metrostar will target Hairy Maclary & Friends at the baby market in apparel, soft toys, puzzles, melamine, greetings, homewares and baby gift.