US licensee, Rizzoli, launched their first Call the Midwife wall calendar, featuring images from the hugely popular BBC TV series produced by Neal Street Productions. The deal was brokered by US licensing agent, Spotlight Licensing on behalf of Metrostar and Neal Street Productions.
To celebrate the first Elmer babywear range at Matalan, gift packs were sent to 25 influencers and generated an estimated reach of 407,066 and 231,237 pieces of engagement
Game and puzzle licensee, Ravensburger have launched their first Elmer product. The 16 chunky piece floor puzzle is for children aged 2+ and is on sale at Amazon, Waterstones and John Lewis.
Matalan has launched its first Elmer babywear range in July 2020. The collection comprised of 4 styles (bodysuit dress set, sleepsuit, 2 pack bodysuit and 2 pack bib) Designed by Paul Dennicci, the range combined the popular monochrome trend with Elmer’s signature patchwork.
Kraft Heinz has appointed Metrostar and Brand Central LLC to manage its brand licensing in the UK and Ireland. The campaign will explore product extensions with their flagship brands including Heinz, HP Sauce, Lea & Perrins, Amoy and Bull’s-Eye.
Wall Art specialists, Stickerscape, launch their first Elmer wall sticker collection featuring lots of designs from the book. The range includes personalisable designs and different size options.
Weidenfield & Nicholson has won the auction to publish ‘The Wisdom of Call the Midwife: Words of love, loss, friendship, family and more from the Sisters and midwives of Nonnatus House’. The deal was brokered by Claire Potter, acting on behalf of Neal Street Productions. The book will be published in the UK in October 2020 and in the US in Summer 2021.
4 new Elmer birthday cards have been launched by Hype Associates, the card licensee. The range consists of cards for ages 1 – 4 featuring lovely designs from the classic Elmer book.
Leading pre-school publisher Redan has been featuring Elmer stories for some years. Such was their popularity they have created new Elmer activity pages. These featured in 3 issues of Redan Publishing’s Fun to learn Friends. The activities included a puzzle, colouring, and counting.
TU at Sainsbury’s launched their new collection of Elmer babywear – the seventh in four years. The range comprised of 3 layette styles (bodysuit, romper and sleepsuit) and 2 fashion styles (2 piece romper for boys and dress set for girls) from licensee Paul Dennicci.