Leading food and lifestyle publisher, Ebury Press have signed a five book deal with Kraft Heinz UK. The range includes a family cookbook and gift books for Heinz Tomato Ketchup, Heinz Beanz, HP Sauce and Lea & Perrins. The deal was brokered by Claire Potter at Metrostar. Book one, The Heinz Family Cookbook, is launched on May 5th 2022.
The Heinz ‘Grow Your Own Tomatoes Kit’, from food gifting licensee Kimm & Miller, is a finalist in the novelty category of the 2022 Gift of the Year Awards. It is the only licensed product nominated in this category. The product is part of a range of Kraft Heinz products from by Kimm & Miller across Heinz Tomato Ketchup, Heinz Tomato Soup and HP Sauce.
A second Elmer range has been launched at Primark, from babywear licensee, Paul Dennicci. This unisex range includes a four piece starter set consisting of a babygrow, bodysuit, bandana bib and hat; a three piece set consisting of a sweatshirt, joggers and bandana bib as well as a two-pack bodysuit and 2-pack footed legging.
Playtech, the world’s leading gambling technology company, today announces a new five-year partnership with The Jockey Club, the largest commercial group in British Horseracing. The exclusive agreement will see Playtech develop a range of cross-product content based on the famous races and racecourses operated by The Jockey Club. The deal was brokered by Creation i-Gaming and Metrostar.
Socks licensee, Roy Lowe, have launched their first lines for Kraft Heinz. These include Heinz Beanz and HP Sauce styles for ASOS.com.
Elmer giftware licensee, Robert Frederick, have launched their new Elmer Storage Box and Suitcase Set, exclusively at The Works. They have also launched two new trade lines; the Elmer Window Art Set and Elmer Jumbo Markers.
Longstanding Elmer licensee, Rainbow Designs, has added wooden toys and wooden puzzles to their Elmer plush and melamine offering. The first wooden products will be on display at London Toy Fair and on sale from Autumn 2022.
Calendar and cards licensee, Danilo, has launched new Elmer greetings cards on Moonpig, Funky Pigeon and personalise.com as well as new trade lines including an Elmer Family Organiser, gift wrap and personalised gift wrap. This will be followed by an Elmer Baby’s First Year Calendar in December 2021.
Danilo have launched their first Call the Midwife wall calendar featuring the cast of the successful BBC TV series. The record-breaking show has been extended to 2024 as the BBC has commissioned a further two seasons.
Brand licensing agency, Metrostar announces six new partners on behalf of its client, Kraft Heinz in the UK. Amscan will launch kids and adults dress up costumes featuring Heinz Tomato Ketchup and Beanz, whilst YWOW Brands will bring their own special take on puzzles to products feature Heinz Tomato Ketchup, Beanz, Soup and Pasta. Bioworld will develop nightwear and daywear for Heinz Tomato Ketchup, Beanz, Pasta and HP Sauce. Roy Lowe will develop socks and sock-based gifts featuring Heinz Tomato Ketchup, Beanz, Soup and HP Sauce. The food gifting has been licensed to Kimm & Miller and will feature Heinz Tomato Ketchup, Tomato Soup and HP Sauce.