Matalan has launched a second Elmer baby range in-store and online. The collection, designed by Paul Dennicci, consists of five styles; a dress, babygrow, two-pack bodysuit, three-pack muslin and two-pack bandana bib. To publicise the range, gift packs featuring the range and a selection of other Elmer licensed products were sent to twelve influencers. These reached an estimated 215,395 people and generated 61,567 pieces of engagement.
To celebrate difference and support the LGBTQ+ community during Pride Month, TruffleShuffle has launched Elmer T shirts for adults and children. 100% of the sales were donated to young person’s LGBTQ+ charity, Just Like Us. A gift pack containing the range and other Elmer licensed products and books was sent to eleven influencers; reaching an estimated 166,077 people and generating 42,500 pieces of engagement.
Elmer babywear licensee, Paul Dennicci, have launched their first Elmer range into Primark. The Starter Set consists of a bodysuit, babygrow and hat and there is a further set featuring a bodysuit, shorts and bandana bib. To publicise the range, gift packs featuring the Primark range and other Elmer licensed products were sent to ten influencers; reaching an estimated 226,905 people and generating 37,614 pieces of engagement.
TU at Sainsbury’s have launched their eighth collection of Elmer babywear. The range comprises four styles including a bodysuit, romper, jersey dress and bib shorts, from licensee Paul Dennicci. This collection was preceded by an Elmer bodysuit for World Book Day in early March. In recognition, gift packs containing the range and other Elmer licensed products and books were sent to ten influencers. The campaign reached an estimated 174,554 people and generated an exceptional 58,406 pieces of engagement.
Occasions are always an important driver for Elmer and 2021 is no exception. TU have launched a fourth Elmer dress up costume in celebration of World Book Day, designed by Amscan and new licensee, Danilo, have launched personalised Mother’s Day, Father’s Day and Birthday cards on Moonpig.
Retailer JoJo Maman Bebe has launched it’s fourth Elmer range for boys and girls aged 0-4 featuring a hoodie, joggers, sleepsuit, t-shirt, dresses, leggings set and dungarees set. The range uses JoJo Maman Bebe’s signature breton stripe as well as original illustrations from Elmer the Patchwork Elephant book.
Two new licensees have joined the Elmer licensing programme. Danilo, will publish calendars, greetings cards, gift wrap and bags and Robert Frederick will create gifts, arts & crafts and stationery.
To celebrate the launch of the Elmer Tonie, 11 parenting influencers received Elmer gift boxes containing books, licensed products and the Tonie. The campaign reached an estimated 218,263 people and generated 9,429 pieces of engagement.
‘The Wisdom of Call the Midwife: Words of love, loss, friendship, family and more from the Sisters and midwives of Nonnatus House’ is published today by Weidenfield & Nicholson. The book, curated by series creator Heidi Thomas, is a collection of the many inspirational quotes and speeches from the series. Following the UK publication, the book will be published in the US in Summer 2021.
Elmer’s 2021 Wall calendar is launched by Flametree. It features bright and colourful illustrations from the classic book by David McKee.