New dress up operator, Blues Clothing, have signed with Andersen Press for Elmer. Blues has built a strong relationship with Andersen on Elmer babywear over the past 8 years, successfully placing ranges in many retailers. It’s great to see them taking over as the new dress up partner.
Featured on ITV’s This Morning’s Christmas Catwalk, Not Just Clothing’s ‘Oh Come, All Ye Faithful’ Christmas jumper with a black hood has launched in time for the festive season. Two ladies PJ sets have launched at Asda from Aykroyds and OddBalls have launched a range of underwear. Bioworld have T shirts in Next and Tesco and a Traitors Reveal colour changing mug with Irish Cream flavour instant coffee launched in Next from Kimm & Miller. The Traitors series 3 launches on BBC One on New Years Day.
Theatre company, Tall Stories premiered The Elmer Adventure at The Lowry in Salford and the Southbank Centre as part of The London Literature Festival in October half term. The UK tour starts in April and visits 22 venues across the UK.
Matalan has launched a fourth Elmer baby range in-store and online. The collection, from Blues, consists of 6 pieces and featured in a bespoke box of Elmer licensed products distributed to x influencers. The campaign generated 57.4K impressions with a potential reach of 937K.
Puzzle licensee, Ravensburger, have added a new 4 in a box puzzle to their Elmer offering. The 4 puzzles have 12, 16, 20 and 24 pieces and feature scenes from the wonderfully illustrated pages of the Elmer books.
Metrostar has added four new partners to the ever expanding licensing programme for The Traitors. Kimm & Miller are developing food gifting, OddBalls are creating underwear, Roy Lowe are working on socks and Not Just Clothing are developing knitwear, including Christmas jumpers.
We celebrated our 20th Birthday with colleagues past and present at Newmarket Races in May. It was wonderful to be able to share this milestone with the team who contributed so much to it. Thanks so much to our clients, licensees and everyone else who has supported us. Here’s to the next 20!
JoJo Maman Bébé has launched its seventh clothing collaboration with Elmer on the Next online platform and in store. The collection comprises of 10 pieces including polo tops, shorts, a dress, rompers, t-shirt and top with unique Elmer prints.
Metrostar has added two new clothing partners for the hit BBC TV show The Traitors. Joining the programme are Aykroyds on nightwear and Roy Lowe on socks. Bioworld’s first Traitors t-shirt in Asda sold out online in 3 days.
Luxury cashmere company, N.Peal, has collaborated with The Jockey Club on a knitwear collection. Beautifully photographed at The Jockey Club Rooms and The National Stud in Newmarket, the collection comprises twenty knitwear lines and accessories for men and women. The designs feature fine art assets from The Jockey Club Rooms.