Old and new Elmer partners had new products on show at Spring Fair in Birmingham. Tache debuted homemade cards, Museums & Galleries showcased stationery, Milk displayed bags and backpacks, Pawprint Family showed badges, Rainbow Designs showed off plush and Robert Frederick launched their new inflatable outdoor range.
George have launched an Elmer dress up costume and TU have launched a fifth Elmer dress up costume in celebration of World Book Day. In addition, licensee Amscan has a collection of Elmer trade lines which are stocked in John Lewis, Amazon, JoJo Maman Bébé, Party Delights and Shop Direct.
Andersen Press, publishers of Elmer the Patchwork Elephant, have recently signed three new partners to the licensing programme. Tache Crafts will launch their new greeting cards at Spring Fair, Soake are creating umbrellas and rain ponchos and Big Bisque are developing pottery products.
Immediate Media, has published a number of new Elmer craft projects in their popular titles. They include an Elmer frame kit in The World of Cross Stitching, an Elmer hot water bottle in Simply Knitting and an Elmer hooded blanket in Simply Crochet.
Andersen Press, publishers of Elmer the Patchwork Elephant, have recently signed two new partners to the licensing programme. Brand International Group will launch apparel, footwear and accessories and Milk Design will launch bags and rucksacks.
JoJo Maman Bébé has launched its sixth clothing collaboration with Elmer on the Next online platform. The collection comprises of 16 pieces including dresses, sleepsuits. hats and gloves with unique Elmer prints and tops & leggings with JoJo’s eponymous navy breton and character appliques.
World Book Day has revealed that Elmer & the Patchwork Story is one of 15 new £1/€1.50 books selected to be part of the charity’s commitment to encourage reading for pleasure. The event takes place on March 7th in Elmer’s 35th anniversary year.
London Zoo, a ZSL conservation Zoo, has launched into licensing with Metrostar in a multi-year deal in the UK and Ireland. The campaign will be launched at Brand Licensing Europe 2023.
New York Botanical Gardens and US agent Jewel Branding, have appointed Metrostar to manage brand licensing in the UK and Ireland. The campaign will launch at Brand Licensing Europe 2023.
All3Media International and Rubies Masquerade UK have partnered to launch the official dress-up for the BBC hit reality series, The Traitors. The deal was brokered by licensing agency, Metrostar.