Elmer’s craft media partner, Immediate Media, launch a number of Elmer craft projects in June. The first is an Elmer embroidery in Love Embroidery, followed by an Elmer plush toy in Simply Sewing and a gorgeous Elmer kid’s jumper in Simply Knitting.
‘The Heinz HP Sauce Book: The Ultimate Brown Sauce Lover’s Guide’ and ‘The Lea & Perrins Worcestershire Sauce Book: The Ultimate Worcester Sauce Lover’s Guide’ are the last two books to launch in Ebury’s five-book deal, agented by Claire Potter in 2021. Ideal gifts for fans, the HP Sauce book showcases fun and innovative ways to cook with the sauce and includes fascinating facts & stats as well as HP’s most famous fans. The Lea & Perrins book includes delicious recipes as well as interesting memorabilia and vintage adverts from the Lea & Perrins archive.
All3Media International, global distributor of The Traitors, has appointed Metrostar to represent the hit BBC One and BBC iPlayer show in the UK and Eire, to create a consumer products programme, covering giftware, dress up and apparel.
We are so pleased for our client Kraft Heinz and their partners who have been nominated at this year’s B&LLAs. Amscan is nominated for their Heinz Tomato Ketchup dress up range and Roy Lowe is recognised for their cute Heinz Beanz Big Bean & Little Bean family socks. Both are nominated in the Inspired Innovation Brand Licensed Product or Range category. The Heinz brand is nominated in the Best Licensed Food or Beverage Brand category.
We are delighted to see Elmer the Patchwork Elephant back in George’s baby range. A two pack pyjama set and dress from Paul Dennicci are available in store and online with a romper to be added in May.
It’s so exciting to be a sponsor for the third time at the Brand and Lifestyle Licensing Awards. Retail is close to our heart so it’s fitting that our category is Best Department Store or Mixed Retailer Brand Licensed Retailer Execution. Good luck to all the nominees!
Andersen Press, publishers of Elmer the Patchwork Elephant, has recently signed four partners to its growing licensing programme. The Puppet Company is launching Elmer hand puppets, Pawprint Family is creating badges and awards, publisher Immediate Media will create Elmer projects for their leading crafting titles and Kabode will collaborate on a special Elmer collection of infant bedding.
JoJo Maman Bébé has launched its fifth clothing collaboration with Elmer in all 80 stores and online from January 16th. The collection comprises of 10 pieces including dresses, sleepsuits with unique Elmer prints and hoodies, tops and leggings with JoJo’s eponymous navy breton and character appliques.
Andersen Press has signed with Tall Stories to create a new Elmer stage show. The appointment followed a pitch for stage rights, managed by licensing agency Metrostar, in conjunction with the Andersen Press team. The production will launch in 2024, Elmer’s 35th anniversary year and will be followed by a nationwide tour.
‘The Heinz Tomato Ketchup Book’ and ‘The Heinz Beanz Book’ are the latest launches in Ebury’s five-book deal, agented by Claire Potter in 2021. Ideal gifts for Ketchup and Beanz fans, the books showcase fun and innovative ways to cook with Heinz and include fascinating facts, memorabilia and vintage adverts from the Heinz archive.