Suntory Beverage & Food GB&I, the UK’s third largest soft drinks manufacturer that makes Lucozade Energy, Lucozade Sport and Ribena, has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drinks.
TruffleStuffle’s Elmer x Pride range has been shortlisted in the Best Licensed Adult Apparel or Accessories range category in this year’s Licensing Awards. This is the first time Elmer has been nominated for a non-children’s product.
Kimm & Miller’s Kraft Heinz range has been shortlisted in the Best Licensed Food or Drink Range category in this year’s Licensing Awards.
Danilo won joint silver award in the Gifts for New & Expecting Parents category at the UK Mum’s TV Awards. The ‘Baby’s First Year’ Calendar was the only licensed product to be honoured.
Seoul-based Brand Licensing Agency, PNP, has been appointed by master agent Metrostar as agent for The Jockey Club in Korea. They join fellow sub-agents PPW and Globel Icons, who represent the brand in Greater China and India respectively. Founded in 2003, PNP represents a wide range of brands across various categories including fashion, sports, home decor and character.
Kimm & Miller’s Grow Your Own Heinz Tomatoes product has won the ‘Best Novelty Product or Range’ category at the inaugural Gift of the Year Awards. It is part of a range of licensed products featuring Kraft Heinz brands, Heinz Tomato Ketchup, HP Sauce and Heinz Tomato Soup.
‘The Heinz Cookbook’, contains 100 recipes for brunches, favourite family meals, picnics, BBQs, kid’s parties, quick lunches and weekend feasts. It’s the first book in a series of five, agented by Claire Potter at Metrostar.
Luxury clothing company, Rampley & Co, has partnered with The Jockey Club to create a collection of silk pocket squares. The range features images from the equine art collection at The Jockey Club Rooms in Newmarket. The products will be launched in 2023.
Matalan has launched a third Elmer baby range in-store and online. The collection, designed by Paul Dennicci, consists of a dress, two-pack bib, shawl, two-pack bodysuit and sleepsuit. To support the range, gift packs featuring a selection of Elmer licensed products were sent to ten influencers. These reached an estimated 184,000 people and generated a brilliant 139,800 pieces of engagement.
Tu at Sainsbury’s has launched a ninth Elmer babywear range both in-store and online. The collection, designed by Paul Dennicci, consists of a romper and sleepsuit.